Page 14 - PowerPoint Presentation

Media Strategies – Putnam Media

Food Processing

• Recommendation/Rationale:

⎼ Website

▪ The “Welcome” ad is not available this year. This position is being phased out of
more and more sites because it is incompatible with Google’s Chrome program.
We are recommending a three month flight using a 300x250 run of site banner

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beginning July 15 an running through October 14 and generate 20,000
impressions each month. By dropping the Welcome ad and increasing the flight to
three full months, we were able to save more $1,000.

⎼ Newsletters

▪ We are recommending six newsletters (July 24; August 7, 15 and 28, and
September 11 and 18). Each newsletter will use a 300x250 static banner and will
reach 22,000 opt-in subscribers (up from 20,000 last year) who have actively

requested the weekly newsletter.

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Please note that there is currently only one position available in the July 24 ,
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September 11 and 18 issues.

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