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Media Strategies – Putnam Media
Food Processing
• Description:
⎼ Food Processing is a print and digital vehicle that reports on various aspects of
food product of food product development, from formulation, ingredient
procurement and marketing to manufacturing, packaging and distribution
activities reflected among the food industry executives.
• Recommendation/Rationale:
⎼ Print
▪ We have increased the number of insertions from one last year to two in 2018.
Based on its editorial features and bonus distribution we have recommended the
July (bonus distribution at the IFT show that has 23,000 attendees) and the
September issue (bonus distribution at PEI). In both issues we were able to
negotiate a cost-efficient 4-color inside front cover position at last year’s full page
rate.
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