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Media Strategies – Putnam Media



          Food Processing


          • Description:

                 ⎼ Food Processing is a print and digital vehicle that reports on various aspects of

                     food product of food product development, from formulation, ingredient

                     procurement and marketing to manufacturing, packaging and distribution

                     activities reflected among the food industry executives.

          • Recommendation/Rationale:

                 ⎼ Print


                        ▪ We have increased the number of insertions from one last year to two in 2018.
                            Based on its editorial features and bonus distribution we have recommended the
                            July (bonus distribution at the IFT show that has 23,000 attendees) and the

                            September issue (bonus distribution at PEI).  In both issues we were able to
                            negotiate a cost-efficient 4-color inside front cover position at last year’s full page

                            rate.














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