Page 16 - PowerPoint Presentation

Media Strategies – William Reed Business Media

Bakery and Snacks

• Description:

⎼ BakeryandSnacks.com provides a 360-degree view of the bakery and snacks

markets, spanning everything from manufacturing, processing and packaging,

to commodities, retail and shopper insights, ingredients, research and

development, market trends and regulation and safety.

• Recommendations/Rationale:

⎼ Website

▪ We are recommending a three month flight of run-of-site 300x250 banners from
th
th
July 15 through October 14 . This well targeted site has excellent content,
including several packaging channels, will generate almost 10,000 impressions per
month.

⎼ Newsletter

▪ Based on last year’s high newsletter open rates, we are recommending four Bakery
and Snacks newsletters (July 24, August 14, September 11 and October 2). Each

newsletter is distributed to 39,900 opt-in subscribers and continues to be cost-
efficient at last year’s rate.

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