Page 20 - PowerPoint Presentation

Media Strategies – William Reed Business Media

Dairy Reporter

• Description:

⎼ DairyReporter.com is a digital first site that provides an up-to-the minute view

of the dairy processing market, spanning everything from commodities,

ingredients, research and development, butter and spreads, ice cream, dairy

beverages, processing and packaging, nutritionals to regulation and safety.

• Recommendation/Rationale:

⎼ Website

▪ We are recommending a three month flight (July 15-October 14) using a run of site
300x250 banner. The site is expected to generate 19,600 impressions per month.
The site, like the other William Reed vehicles, provides excellent, updated content,

a qualified audience of dairy professionals and featured channels on packaging.

⎼ Newsletter

▪ We are recommending the top leaderboard position in three Cosmetics Design
newsletters (July 24, August 21 and September 11). Each newsletter reaches

38,250 opt-in subscribers using the top leaderboard position. Last year’s
newsletter generated an open rate of 93%, significantly higher than the 25%

newsletter open average.

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