Page 24 - PowerPoint Presentation

Media Strategies – Annex Business Media

Canadian Packaging

• Recommendation/Rationale:

⎼ Newsletter

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▪ We are recommending four Canadian Packaging newsletters (July 19 , August 9 th
rd
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and 23 and September 13 ). Each newsletter will use a 300x250 banner and reach
16,500 opt-in subscribers. Last year the newsletters generated a strong open rate
and a 10% click-through rate.

⎼ E-Blast

▪ We are recommending two E-Blasts that will reach a qualified audience of 16,000.
We have scheduled the first email on July 17 th to coincide with the launch of the

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campaign with a follow-up ad on September 11 . Last year’s E-Blasts generated a
very strong 10% click-through rate.

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