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Media Strategies – William Reed Business Media

Global Meat News

• Description:

⎼ Global Meat News provides daily news updates on meat and poultry

processing and packaging, industry packaging, equipment and production.

• Recommendation/Rationale:

⎼ Website

▪ Like the other William Reed vehicles, we are recommending a three month flight

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starting July 15 . The 300x250 banner is expected to generate almost 31,000
impressions each month.

⎼ Newsletter

▪ We are recommending the top leaderboard position in three Global Meat News
newsletters (July 24, August 21 and September 18). Last year the newsletter

produced an open rate of 83% compared to a 25% average.

⎼ E-Blast

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▪ We are recommending an E-Blast on July 17 to launch the campaign to 5,000
meat industry professionals. We have looked for other industry e-mail lists with a

larger audience but none offered the ability to compliment the direct response
component with a digital or print component.

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