Page 18 - PowerPoint Presentation

Media Strategies – William Reed Business Media

Beverage Daily

• Description:

⎼ Beverage Daily provides news on the beverage industry and beverage

equipment including packaging and processing.

• Recommendation/Rationale:

⎼ Website

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▪ We are recommending a three-month flight starting July 14 . This campaign will
generate more than 11,000 monthly impressions using a 300x250 banner. Like all
William Reed websites, the the Beverage Daily website provides excellent content
including channels specifically targeted to readers with an interest in packaging.

⎼ Newsletter

▪ We are recommending the top leaderboard position in three Beverage Daily

newsletters (July 14, August 21 and September 18) reaching 37,200 opt-in
subscribers. Last year the Beverage Daily newsletter produced an open rate of 96%

(according to Smart Insights, the industry average is 25% for newsletter open rates).

▪ In addition to the Beverage Daily newsletter, we are recommending a medium
rectangle position in the Beverage Daily Beer newsletter supplement in August and
September. Each newsletter reaches 10,900 opt-in subscribers.

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