Page 23 - PowerPoint Presentation

Media Strategies – Annex Business Media

Canadian Packaging

• Description:

⎼ Canadian Packaging is a print and digital vehicle that serves the Canadian

packaging field, in-plant packers operating facilities for their own requirement,

custom packaging, package manufacturers and other markets for packaging

materials and equipment.

• Recommendation/Rationale:

⎼ Print

▪ We are recommending a 4-color tabloid page in the July/August issue. This issue
was recommended because of its cost-efficiency, reach (13,500 in Canada) and,
most importantly, it is the publication’s annual buyer’s guide which has a longer

shelf life than other monthly issues.

⎼ Website

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▪ We are recommending a three-month flight starting on July 15 and running
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through October 14 using a 300x250 unit while generating 10,500 impressions per
month.

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