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Media Strategy – Overview
This campaign will only recommend vehicles that are specifically targeted
to executives and other decision-makers in the food, beverage, dairy,
meat/poultry/seafood, confectionery, baking and snacks industry.
Advertising vehicles were selected based on the following criteria:
• Editorial:
⎼ Focus on specific vehicles, channels and issues that offer targeted features
on the packaging technology industry.
• Demographics:
⎼ Selected vehicles reach a targeted audience of c-level executives with
responsibility of design and packaging.
• Rates:
⎼ Cost efficiency and its ability to generate targeted reach and frequency.
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