Page 3 - PowerPoint Presentation

Media Objectives

The ProFood Tech media plan has been developed based on

meeting the following objectives:

• Increase awareness of the ProFood Tech event in North America to a

qualified audience.

⎼ This premier event attracts more than 450 exhibitors and 7,000 attendees

providing industry professionals with the latest crossover technologies,

research and insights in the food and beverage processing.

• Increase overall attendance, including repeat and first-time attendees.

• Reach attendees through multiple sets of ad creative suites that

feature both general information, vertical markets and registration

deadlines.

• Identify and engage new prospects through new vertical industry

vehicles that are in line with attendee industries and interests.

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