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Media Goals







               This ProFood Tech media plan has been developed based on meeting the

               following goals:


                 • Expand awareness of the ProFood Tech event.

                 • Identify new marketing opportunities for niche segments within the

                     baking and snack, beverage, meat/poultry/seafood, dairy, and

                     grain/mill cereal industries.


                 • Determine an effective campaign that complements and enhances the

                     initiatives outside the ProFood Tech spectrum.

























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