Page 7 - PowerPoint Presentation

Media Mix & Execution

The media plan will reach its objective through a creative use of:

• Reach:

⎼ Spread the creative message to the largest possible segment of our target
audience while minimizing waste and maximizing the budget

• Units

⎼ Online – Mix of leaderboards, skyscrapers, boxes and mobile units;
sponsorships of newsletters

⎼ Direct response – E-Blasts

• Scheduling:

th
st
⎼ The campaign will run from November 1 through March 26 (the first
day of the EXPO)
• Budget:

⎼ Total - $57,000 (please note that there may be some rate fluctuations

based on the exchange rate of international vehicles)

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