Page 24 - Autumn 2019

Page 24_Layout 1 09/10/2019 08:54 Page 1

NEWS FROM SPORT ENGLAND
NEWS FROM SPORT ENGLAND
24
Made by Sport
A major new campaign using sport for good has
launched with royal backing, both real life and sporting.
The Duke of Sussex has leant his support to “Made By Sport”, a four-
year campaign set up to champion the role sport can play in changing
lives and raise vital funds for community sport.
Also attending the launch of the campaign, which has set a target of raising
£40 million for community sport, were boxing champions Nicola Adams and Anthony Joshua.
This would be the
This would be the
biggest fundraising
biggest fundraising
campaign ever for
campaign ever for
community sport
community sport in in
the UK
the UK
Part of the fundraising
drive could potentially see us
match, up to an agreed level,
funds generated by the cam-
paign with National Lottery
money. “Sport is a powerful
force for good that can
change people and places for
the better,” said our chief executive Tim Hollingsworth.
“We believe that everyone should have the right to experience and benefit
from sport, yet the sad reality is that deep inequalities prevail which mean
these benefits are not equally shared.
“Made by Sport is a big, bold new idea that has the potential to challenge
perceptions and change many thousands of young lives for the better.
“We fully support the ambition of the campaign to shine a vital spotlight
on sport as a driver of social change and hopefully raise much needed funds
for the unsung charities in this sector.
“As a major strategic investor in the sport for development sector,
through our National Lottery funding, we look forward to exploring with them
how Sport England can play our part.”
“Made By Sport” intends to reach its target through a combination of corporate partnerships
and public fundraising initiatives. Part of their initial support will be provided by Richemont, an-
nounced today as a founding corporate supporter for the campaign.
“Made by Sport” is a big, bold new idea that has the potential to challenge perceptions and
change many thousands of young lives for the better. And with young people from poorer back-
grounds around 50% less likely to play regular sport, Made By Sport chair Justin King hopes
the new campaign, which will be the largest fundraising campaign ever undertaken for grassroots
sport in the UK, can make a real impact.
Tim Hollingsworth said:“Sport has the power to change lives,” he said. “It can teach us
skills that last a lifetime and – in a world where local sports is under increasing pressure, where
it’s easier to play on your phone than in a park and where joining gangs can be more glamorous
than joining teams – we believe it can play a pivotal role in how young people develop. “Today
marks the start of a crucial four-year journey for “Made By Sport” that will see the campaign
champion community sports and raise much needed funds to support it across the UK.”
Both Joshua and Adams, Olympic and world champions, appreciate the value of sport and
physical activity, with boxing giving them a purpose in life. “Sport to me is more than compet-
ing,”