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but it has been proven, as in the Athena doctrine, are the culture of Conscious businesses. Business
that feminine attributes are more strongly related cannot run on fear and stress; rather it should be
to leadership and morality and happiness. The built on love and respect. Profit can be generated
concept of Ardhanareswar is a symbol of both through passion and purpose. The culture of
feminity and masculinity. The book ‘Shakti amassing personal wealth through business is
leadership - embracing feminine and masculine to be abandoned and the spirit of conscious
power in business’ does explain this concept. capitalism is to be embraced.

In the last part of his lecture, Dr. Sisodia emphasised
that one has to be more conscious by having a
finer sense of right and wrong. One has to be more
inclusive and promote harmony and compassion.
For business to be more conscious, the usual
approach will no longer work. A higher purpose
has to be identified and worked towards such as
100% transparency in salary and more than 2000
percent return to investors and lower spending
on marketing.

The tenets of Conscious Capitalism prescribes
a higher purpose, with stakeholder integration
promoting conscious culture and leadership.
The healing purpose is one of the highest of
purposes. The qualities of conscious leaders
include strength, love, care, emotional, systems
and spiritual intelligence. Tough minded and
tender heartedness are the characteristics of a
true leader. Integrity, loyalty and empowerment