Page 25 - ProposalAI

CAMPAIGN #2

Industry Duration Target Audience Target Country

Ground 3 months Business to SG, MY
Engineering Business PH, VT

$0.8-$1 Avg 200

CPC conversions a month
(for four countries)

SEM STRATEGY

• Researched on the market and competitive landscape.
• Create relevant and unique ads, together with targeted keywords.

• Added negative keywords to filter out irrelevant terms and reduce ad
spend.
• Landing page optimization such as phone numbers and contact form.
• Delegated Adwords budget through careful bidding strategies.

ACHIEVEMENT

1.28%

ClICKTHROUGH

RATE HIGH
CONVERSION
In this niche industry