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CAMPAIGN #3














                       Industry              Duration          Target Audience         Target Country

                      Product               3 months           Business to end           Singapore
               photography services                                  user





                              $1.5-$2.3                             Avg 50


                               CPC                                  conversions a month






                      SEM STRATEGY





                      • Researched on keywords to discover new keywords to drive
                      more impressions and trac to the website.
                      • Created compelling and targeted ads to draw qualified visitors to
                      click on the ads. Added negative keywords to filter out irrelevant
                      terms and reduce ad spend.
                      • Delegated Adwords budget through careful bidding strategies.




                                              ACHIEVEMENT





                                                                                        1.28%

              ClICKTHROUGH

                                RATE                                                             Previously
                                                                                   Clicks not generating leads
                                                                                 After MediaOne’s Campaign
                                                                                    Increase in qualified leads
   21   22   23   24   25   26   27   28   29   30   31