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| 14.0 Google Adwords Search Engine Marketing

SEM campaigns identifies and sifts out BEST performing keywords which bring the
most profitable ROI & trac, allowing us to implement the right keywords on SEO -
resulting both campaigns to be increasingly lucrative.

Google AdWords is split into two networks, the Search Network & Display Network.
When advertising on the Search Network, businesses place text ads in the search
engine results. On the Display Network, businesses instead place display ads on a
huge network of sites across the internet.

14.1 Search Network: Text Ads

A text ad is a form of marketing com-
munication that advertisers can use to
promote their product or service on
the Google Network.

Text ads on the Search Network show
above and below Google search
results. A text ad on Google search is
the simplest online ad that AdWords
oers.

It has three parts: headline text, a
display URL, and description text.

Headline

Display URL

Description
Callout Extensions
Structured
Snippet
Extensions