Page 28 - Bird RFP Response_Burnham Benefits

Burnham Benefits Response to Bird
Request for Proposal for Benefits Broker

Services

Technology has changed the way benefits are communicated. The way one digests
information has evolved significantly in the past ten years, especially with the growth of the
Millennial workforce in recent years. Insurance needs to be approachable and fun to learn
about. Communications need to focus on teaching people the key take-aways versus
expecting them to understand all the fine print insurance jargon.

Burnham Leverages Technology Through:

Educational Videos Through our Burnham Learning Portal

http://video.burnhambenefits.com
Burnham has invested in its own animated education videos on the following topics:
Benefits Terms: overviews what benefits terms like copay, deductible, and out of
pocket maximums mean
FSA: walks employees through how both kinds of FSAs work and how they provide
tax savings
HDHP + HSA: explains the complicated concept of HSAs, how they work with a high
deductible plan, and how it can benefit employees

Decision Making Tools
Often embedded into online enrollment systems, or provided as an ancillary tool to
offer advice to people on which plan is best based on their personal situation

Virtual Magazine Benefit Guides
Branded and customized benefit guide that’s accessible through easy links with
embedded links to the provider networks and carrier websites

Benefit Presentation
Interactive benefits education tool for onboarding new hires and educating for OE

Mobile App
Customized benefits mobile app providing immediate benefit access to carrier
contacts, side-by-side benefits, provider finders, and virtual ID cards

In addition, Burnham’s internal technology team proactively pursues the latest and greatest
industry solutions. Burnham is also part of many workplace trends and generational impact
groups to ensure that cultural trends are aligning with technological trends.

This continued learning keeps our thumbs on the market as it changes and evolves.

28