Page 144 - John Fawkner College SIPP Flipbook V3

Unit: Business in Sport

focus questions

• What is a business?
• How is a sporting team a business?
• How do sporting teams manage their fnances?
• What are the career and training opportunities within sporting businesses?
• How does marketing, sponsorship and endorsement relate to business in sport?
• What role do employees (human resources) play in running a sporting business?
• What are the ethical considerations in sporting businesses?

VOCABULARY

• AIDA structure ( attention, interest, desire, action)
• Persuasive devices are- image, humour, musical jingles, slogans, eye and ear appeal,
well known personalities, experts, quality and status symbols, nostalgia, appeals
(healthy mind and body, good parenting, emotions.
• Emotive language
• Rhetorical Questions
• Expert Opinion
• Understanding persuasive devices
• Using persuasive devices in their own ads

resources

• Flipchart
• Assessment overview
• Worksheets/ videos
• Unit planner

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