Page 146 - John Fawkner College SIPP Flipbook V3

Unit: Business in Sport

week 1

Session 1: Session 2: Session 3: Session 4:

Introduction & pre-test What is a Business? Marketing a Business Sponsorship & endorsement

Learning intentions: Learning intentions: Learning intentions: Learning intentions:
Students will gain an understanding of Business in Students will understand the most important elements of a Analyse the effect of marketing on sports businesses and Discuss the use of sponsorship and endorsement as a tool
Sport and what will be covered in the unit business. society. for business in the sporting industry.

Starter: Starter: Starter: Starter:

Warm-up activity (Pre-Test): Main activity Main activity Main activity
1. Re-cap from previous lesson and what students believe a 1. Re-cap from previous lesson 1. Advertisement strategies by Nike
business is 2. Discussion “how do we know about businesses?” 2. NRefresh ‘marketing’ and what it means in the sport-
Main activity 2. Vocabulary exercise; students are to copy down the following (lead the discussion towards the media/ advertising ing industry
1. Introduce new unit words into their books, and write at least 2 synonyms for etc) 3. Wordsplash: sponsorship & endorsement. Students to
2. Students to undertake pre-test (approx. 30 min- each: economy, business, fnance, endorsement, budget, 3. Brainstorm: what is marketing? Discuss results (think write down in their books what they think these words
utes) human resources, career about examples and types) mean and any examples they can think of.
3. In groups, instruct students to brainstorm the term 3. Discuss the answers as a class 4. Notes: types and purposes of marketing, 4 P’s (prod- 4. Discuss fndings as a class
“business” in their books 4. Have students take down the notes from the fipchart, and uct, price, promotion, place) 5. Students to think of as many examples of sponsors
4. Use the brainstorm to create a class mindmap of discuss each of the points as a class. 5. Show students clip on the 4 p’s of marketing and endorsement that they know of (can be sporting
“Business” (more structured) on butchers paper 5. Students are then to complete part 1 of their assignment: 6. Discuss what they saw and how this would relate in or not sporting)
(*if necessary, prompt students with the topics we “Overview of the business” the sporting industry 6. Students to write defnitions from the board
cover in this unit) 6. Summary/ refection 7. Students to research the marketing techniques used 7. Show clip on sponsorship
5. Using another sheet of butchers paper, have all by their sporting business (part 2 of assignment) 8. Discuss what they saw
students write down as many sporting businesses Resources: 8. Summary/ refection 9. Show clip on failed endorsements
as they can think of (*if necessary prompt them to • Flipchart 10. Discuss the fndings
think about sporting teams, shops, physios etc) • Assessment part 1 Resources: 11. Complete part 3 of the assignment: sponsorship and
6. Discuss the fndings of the two brainstorms with • Flipchart endorsement
the class and establish areas of interest • Assessment part 2 12. Summary/ refection
7. Provide an overview of the unit and assessment
structure Resources:
8. Instruct students to select the sporting business • Flipchart
(team/ club) they wish to use for their assessment • Assessment part 3

Resources:
• Flipchart
• Pre-test
• Butchers paper