Page 42 - Sales Mobility eBook Training Deck

Q2. CCA Cooler Standards- Is the cooler set to
planogram?

Abbreviations: CCA- Coca-Cola Amatil, PicOS- Picture of Success, IC-
Immediate Consumption, NPD- New Product Development

Answer “Yes”- If the CCA cooler is set to planogram as per the
Merchandising Policy (Picture of Success) and all the following points
must be achieved where appropriate: Products should be merchandised in
category blocks where possible:

- Cola (Sugar & Non Sugar)
- Sparkling Flavours
- Water/ Juice/ Sports/ Tea/ Dairy/Energy

• A two door cooler or greater should have a Black Door
• Any SKU should have a minimum of two facings

• Brand flow always applies (L to R- Cola to variants & Sprite, Fanta,
Lift) unless Black Door is on

the right
• Key profitable selling lines should be at eye level. The prime key

packs for IC is 600ml Cola.
• Where possible create a dedicated shelf for NPD during the launch

period.
• Refer to PicOS in SaM or i-point for directional planograms
• All Standards should be in accordance with the CCA Cooler Policy.

For National/Key Accounts- Answer “Yes”- If the outlet has executed the
agreed contracted
planogram in SaM. If no account specific planogram exist , refer above