Page 43 - Sales Mobility eBook Training Deck
P. 43
Q3. Beverage Bundling NP- Is there a non -
permanent meal bundling offer?
Abbreviations: NP (Non Permanent)
Answer “Yes”- If there is a Meal Bundling Offer activated in the outlet.
This bundling must be activated at the location in outlet where the
consumer makes their buying decision, it must also be linked to a food
item and be price pointed. ( 600ml $3.00 with any meal purchase) This
specific item can be non-food related in outlets where food is not their
core business (e.g. Mount Franklin & Newspaper bundle in a
Newsagent). Also included would be confectionary & beverage bundling
(e.g. Chocolate Bar & CCA beverage)
As a guide, if a person can easily pick up the offer and discard/move it,
this would be a non-permanent offer.
Answer “No” – - If there is no meal bundling offer
- If Meal Bundling is activated however it is not
placed in the location where the consumer makes their buying decision.
- If Meal Bundling is activated however it is not
price pointed (Left blank or no pricing, magic 8’s are not filled in)
