Page 45 - Sales Mobility eBook Training Deck
P. 45

Q5. Price Activation. Are the retail price points
                 activated on the cooler

Answer “Yes” - Everyday pricing needs to be visible on the cooler shelves
for single CCA beverages .
Answer ‘No’ – There is no pricing associated with CCA products on
the shelves. There is promotional pricing, but no everyday retail price
(eg 2 for deals)

                                                    $3.80

                                                     $3.80

                                                    $2.70
                                                    $2.00

                                                    $2.20
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