Page 44 - Sales Mobility eBook Training Deck

Q4. Beverage Bundling PO- Is there a permanent
meal bundling offer.

Abbreviations: PO (Permanent Offer)

Answer “Yes”- If there is a Permanent Meal Bundling Offer activated in
the outlet. This bundling must be activated at the location in outlet where
the consumer makes their buying decision, it must also be linked to a
specific item and be price pointed.

The word permanent should be taken in the context of the
structure/fixture or hardware. It is a fabricated fixture as pictured below
with the green ticks? Please include Digital Screens that are securely fixed
to the outlet or asset tagged digital straw dispensers. As a guide, if a
person can easily pick up the offer and discard/move it, this would NOT
be a permanent activation.

Answer “No” – - If Meal Bundling is not a Permanent Offer as

described in question 3

- If there is no meal bundling offer

- If Meal Bundling is activated however it is not

placed in the location where the consumer makes their buying decision.

- If Meal Bundling is activated however it is not

price pointed (Left blank or no pricing, magic 8’s are not filled in)