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报 告 19

YBAM KL/Selangor SLC and Negeri Sembilan SLC
jointly organised 4 online sharing sessions on
‘Organisational Growth and Development Series’
between October 2020 and January 2021. The topics
covered included Finance & Taxation Management
of Religious Organisations, ISO System Management
of Religious Organisations, Design Approach to
Buddhist Architecture and Digital Marketing Strategy
and Application.
黄韦龙分享数码营销知识。
Deric Wong shared his knowledge on digital marketing.
The first session on ‘Finance & Taxation Management
of Religious Organisations’ was conducted by Lim implementing the system. Chee Poh On emphasised
Kai Siang, chartered accountant and tax consultant. that Buddhists should remember our initial intention
He shared about the procedures on tax registration of practising the Buddha’s teachings, so as not to
of religious organisations, the taxation systems of be too formalistic, ignoring the core spirit of system
religious organisations and charity organisations and management. A total of 75 participants attended the
the differences between these two. sharing session.

He said that financial reports show the past financial The third sharing session entitled ‘Design Approach to
patterns of an organisation. If the finance of an Buddhist Architecture’ was conducted by professional
organisation can be adjusted and monitored based architect Heng Gee Hooi. Heng Gee Hooi brought out
on the past financial reports, a good budget can be the design ideas and concepts of Buddhist buildings.
formulated for the future. During the event, the He said that the design of Buddhist buildings must
organiser also held a question-and-answer session strike a balance between tradition and innovation to
so that the speaker could answer the participants' truly bring out the functions and characteristics of
doubts about finance and taxation. A total of 90 Buddhist buildings.
participants from 53 organisations attended the
sharing session. Using beautiful presentation slides, Heng Gee
Hooi explained the factors to be considered and
For the sharing session on ‘ISO System Management procedures that should be followed in designing
of Religious Organisations, Chee Poh On, Lim a Buddhist monastery in Malaysia. His wonderful
Aik Loong, and On Lily from Shah Alam Buddhist presentation greatly benefitted 55 participants in the
Society were invited as the speakers. Lily shared the sharing session.
importance of introducing ISO System Management
into religious organisations, including standardisation Deric Wong, the Managing Director of Locus-T Digital
of operation, financial transparency, etc. Marketing was the speaker of the final sharing session
on ‘Digital Marketing Strategy and Application’.
Lim Aik Loong said that ISO System Management He pointed out that digital marketing is currently
implementation needs to be evaluated and audited blooming in all sectors. In Southeast Asia, an average
by a third party. Therefore, religious organisations of one out of three persons goes online every day.
should study their internal and external needs before Therefore, shifting from offline to online digital
marketing has become a must for every organisation
or company.

Deric Wong said many people kept a neutral attitude
towards religion. Therefore, he suggested that
Buddhist organisations may first share more positive
Dharma quotes, build a bond subtly, and then let the
public know the orthodox Buddhism through timely
marketing strategies. In addition, it is also the hope of
the organisation that the participants can clarify some
of the myths and fallacies about digital marketing
before implementing the right marketing strategy in
their own company or organisation. A total of 102
林益隆讲解申请ISO认证的步骤。
Lim Aik Loong explained the procedures on application for ISO certification. participants attended the sharing session.