Page 38 - TMI Special 10-11 2020 FlipBookv2

INSIDER
INSIDER

Going beyond confection to coffee and
infant products
One of the more exciting innovations
for NITR is the introduction of
opportunities from across the group’s
portfolio, such as the launch of Nescafé
Gold into travel retail for 2021. Since its
introduction in 1938 Nescafé has grown to
become a global icon, making it a natural
for traveling consumers, says Dryburgh.
The Nescafé offer will include product for
premium, standard and value buying levels.
“We have gone to great lengths to
ensure that our 2021 Innovations are
relevant across all category growth drivers,
taking into account the changing pattern of
travel,” he said.
Nescafé has achieved phenomenal
year-on-year growth in travel retail since it
was first launched in 2016, and experienced
The new addition to the collection a +120% sales increase between 2018 and “It’s going to be a continuous exercise in
combines dark Swiss chocolate with 2019, said Spada. “We see great need for understanding where the requirements are
blueberry, almonds and hazelnuts, which the product in this channel.” in the marketplace and for the consumer
received highly favorable feedback in NITR is launching its iconic Nescafé and to determine where the operational
Cannes last year. Gold in airports where the brand is not efficiencies are in the business. There will
The NESTLÉ SWISS portfolio will be readily available in the domestic market, be rationalization in the industry and we
supported in global travel retail with strong including Asia Pacific, Latin America and need to respond,” said Dryburgh.
merchandising and POS displays that Africa. For these regions, Nescafe Gold is To add to this, says Spada, there are
promote the Swiss lifestyle concept. aspirational, with its sustainably sourced opportunities outside of the traditional
carefully selected Arabica beans, she said. airports. “When we come to moments like
Refresh for After Eight In regions where passengers are now, with uncertainties and challenges,
Nestlé has launched a London-themed already familiar with Nescafé Gold, NITR we have to understand the consumers,
travel retail exclusive design for its After is launching Nescafé Artesano Santuario, understand the opportunities, and make
Eight chocolate mints. The 400g box which is made with arabica beans from sure to capitalize on them where possible.
highlights the UK origins of the brand with Colombia, which is the only market where KITKAT is our strongest brand, a powerful
a London skyline design. the brand is sold domestically. Nestle is brand with a unique offering, and has been
Offering all year-round gifting, also launching the full-flavored Nescafé growing consistently. The After Eight
After Eight 400g is launching four new Red Pillar in border stores. 400g is also a very strong product and an
new limited edition flavors for 2021: “So between the three we are able exciting format that differentiates with a
Strawberry, Dark, Irish Coffee and Orange. to meet a wide variety of shopper needs,” very loyal base. We have to make sure that
“The luxury allure and sense of noted Spada. we can meet the consumers’ demands and
heritage around the After Eight brand is Additionally, NITR is also planning that we can excite them, and excite the
undeniable and we look forward to rolling to introduce a range of premium infant retailers, with our brands. It is a balancing
out these new indulgent flavors in 2021,” products under the illuma brand to travel act.”
says Dryburgh. “They are sure to appeal retail, targeted at the Chinese consumer. In the end, the Nestlé executives
to traveling gift buyers who want an reiterated the company’s commitment to
impressive gift item from a brand that they Operating in a new environment post- the travel retail channel.
know, trust and love.” COVID “COVID-19 may be having a most
One impact of dramatic impact on our industry, but we at
the global health crisis Nestlé believe in the future of travel retail
impacting travel is that and our category, thanks to the passion
Nestlé is streamlining for the experience and discovery that
the NITR portfolio, travel brings to each and every one of us,”
cutting SKUs and concluded Dryburgh.
focusing on the
top-selling priorities.

October/November 2020 38