Page 43 - TMI Special 10-11 2020 FlipBookv2

INSIDER

Pernod Ricard uses digitalization to take us through the

“new normal”

Pernod Ricard Global Travel Retail is Jaju, global ecommerce head at Wavemaker Monday October 12.
focusing on the new future of travel retail and Charlie Merrells, Global Strategy The company says it is using the virtual
during the Moodie Davitt Virtual Travel officer at Molzi an Amazon agency and event as an opportunity to introduce new
Retail Expo and will be hosting virtual former head of buying BWS Amazon brand developments for Pernod Ricard,
panels on the digitalization of travel retail UK. The session will explore the future and will share exclusive first access to
and the best ways to keep travelers engaged of travel retail through digitalization. innovative new travel touchpoints from its
in and excited for the ‘New Normal.’ Moderated by Doug Newhouse, retail brands, like the new Martell merchandising
“COVID-19 is sure to have a long- editor at Drinks Intel, the panel discussion wall-bay, a GTR-specific retail feature
term impact on the travel retail industry will cover new innovations relating to the format, that taps into the touchless
and traveler shopping behaviors,” says retail experience, global media, point-to- technology trend, and allows consumers to
Craig Johnson, VP Marketing Pernod point and e-commerce strategies as well explore the Martell range without having to
Ricard Global Travel Retail. “At Pernod as opportunities within the travel retail physically handle product.
Ricard, we’ve taken this break in normal channel. PRGTR’s suite will be located in
proceedings as an opportunity to reimagine On Thursday October 15, PRGTR’s the West Zone of the Wine and Spirits
the future of retail within the channel. The Strategy & Insights Director, Anuj Roy, Directory, which can be found through
Moodie Davitt Virtual Travel Retail Expo will be joined by Moodie Davitt Founder the Exhibition Hub, and host booths for
gives us the perfect opportunity to share & Chairman, Martin Moodie, in the its core brands in the category: Chivas,
these outputs while taking a collective look Knowledge Hub to discuss the impact of Ballantine’s, Royal Salute, The Glenlivet,
forward.” COVID-19 on the travel industry and how Martell, Jameson, Absolut and Beefeater.
On Wednesday October 14, 2020 the sector can adapt to changing consumer The group will be releasing never-see-
Johnson will be part of a discussion in the behavior in order to stay ahead. before products like its new Chivas Regal
Knowledge Hub with leading industry PRGTR is also hosting an immersion 13 Extra and Martell Cordon Bleu End of
experts Cameron Worth, founder of into the world of Chivas Regal with Master Year limited edition bottling, exclusive to
creative digital agency Sharp End, Mudit Blender Sandy Hyslop on the afternoon of travel retail.

43 October/November 2020