Page 48 - TMI Special 10-11 2020 FlipBookv2

INSIDER
INSIDER

“Travel Retail will come back”

Beam Suntory commits to GTR channel

Beam Suntory Global Travel Retail’s global customers, including Heinemann,
appointment this month of Phil Restall as Dufry, Lagardere, and Aer Rianta. The
General Manager of Travel Retail was the Emerging Markets team, led by Sales
next step in its transformation of its global Director Emerging Markets, Cruise and
operating model. 3rd Party, Ashish Gandham, will support
In the works for a while, the evolution the developing markets in travel retail,
of its travel retail business was sped up by including the Americas.
COVID-19, Restall tells TMI. In addition, a centralized marketing
“At Beam Suntory, we have always model and agile-driven approach will
been passionate about global travel retail. deliver industry-leading customer and
While changes to our global operating shopper experiences around the world. This
model have been in the pipeline for some new centralized GTR marketing team is led
time, the coronavirus outbreak has allowed by Ed Stening, Director of Marketing, who
us to accelerate this plan and demonstrate joined Beam Suntory in 2018.
our commitment to the channel and our Since September 2019, new roles
customer partners,” says Restall. have been created to support this new GTR
“Our new operating model will be an operating model. With these expanded
exciting turning point in the transformation Phil Restall, General Manager resources, Beam Suntory GTR says it is
of Beam Suntory’s Global Travel Retail Beam Suntory Global Travel Retail well-placed to deliver its ambitious growth
arm, ensuring the successful delivery of plans and provide a stronger infrastructure
an exciting innovation pipeline – a step- Operating Model Transformation for its mission to be Beam Suntory’s
change in this important channel. Under Restall’s leadership, Beam premium connection to the Global
“It will also support the company’s Suntory’s GTR team will be divided into Explorer.
ambition to become the recognized industry three operating groups: Global Accounts,
leader for showcasing brands, partnering Emerging Markets, and a centralized “Travel retail will come back”
with customers, and driving mutually Marketing team. This new model will allow Stening tells TMI that having a
beneficial growth during the COVID-19 the business to deliver enhanced support to dedicated leadership team for Global Travel
recovery period and beyond.” its retail partners and take a more shopper- Retail is imperative for Beam Suntory’s
Based in Singapore and reporting to centric approach to brand-building across ambitions in the channel.
John Rosair, Managing Director APAC markets. “We wanted to make sure we had a
and GTR, Restall took up his new position The establishment of the Global fully dedicated leadership team for travel
in October, moving on from his role as Accounts team, led by Sales Director retail and also segment our customers in
Commercial Director for Beam Suntory’s Global Accounts, Simon Knapp, will the best possibly way. Because working
Australia business. provide comprehensive support to with a Dufry and a Heinemann is going to

Bowmore Islay Single Malt Scotch Whisky and
Aston Martin unveiled the first release in a
series of collaborative projects and products:
Black Bowmore DB5 1964. Only 25 bottles
will be available for sale, with three in travel
retail.
Black Bowmore DB5 1964 will be available
from late Autumn 2020 with an RSP of
GBP£50,000.

October/November 2020 48