Page 47 - TMI Special 10-11 2020 FlipBookv2

INSIDER

Pernod Ricard unveils
striking new POS space in
Sao Paulo

Pernod Ricard Global Travel Retail
has developed new merchandising
guidelines for Absolut with the goal of
disrupting the vodka category, maximizing
in-store impact and driving visibility and
sales.
Sao Paulo has always been a lead
strategic location for Absolut, and Pernod
Ricard Global Travel Retail will continue
to ensure it highlights the brand in this very
important market.
The new merchandising space in
Sao Paulo produced in partnership with
WE AN IDEA is the first of its kind to be
implemented in the region, but the company
looks forward to rolling this out in other
key locations.

says da Graca. “It has been a tragic year well in the Netherlands. In China we are by other big markets. We’ll disclose other
for travel retail and duty free. In a way we growing. We are having a big push in the plans in the coming months.”
were lucky. We were on the threshold of UK,” says da Graca. “The advantage of our product is clear.
entering that market massively. But it is an Da Graca is optimistic about Coppa We present a top quality cocktail made
opportunity lost. It is not business that we Cocktail’s short and long term goals. with input from top rated bartenders from
had lost.” “For next year we have big plans the world over. So, everybody can be their
The Festival and Concert Channel is in the U.S. and Asia. It is going to be own world class bartender at home. It also
one part of the business that has completely an introductory year going into several is a clear solution for restaurant and bar
disappeared for Coppa Cocktails this year. markets like Vietnam, China, and also into owners without skilled bartenders, always
“We were huge in the festival and duty free if it picks up. Travel retail and the perfect serve within seconds. We have
concert market and had fantastic plans. duty free are very important to us. We had a great range of 15 cocktails. In five years
That is completely gone. We haven’t all those accounts opening up for us. It was we expect to be a global player. We have to
sold one bottle in the festival and concert a confirmation that we had the quality and be a top 200 brand in the world. And that’s
market.” would have given us the credibility to grow not unfeasible. I’m very optimistic. In
However, as the IWSR noted, Coppa globally,” says da Graca. “That being said, these dark times Coppa Cocktails presents
Cocktail’s off-premise business has gone we fully understand the need for Coppa to an opportunity to still enjoy life, love, and
from strength to strength. succeed in a large domestic market, like the friends.”
“The off-premise market grew 300% U.S. We are fully committed to building
in this Coronavirus era. We are doing very a strong franchise in the U.S., followed

47 October/November 2020