Page 41 - TMI Special 10-11 2020 FlipBookv2

INSIDER

the confectionery category in travel retail. span geographies, languages, cultures and
Connect and Celebrate “Our aim is to continue providing generations. These principles encompass
“Driving category performance fresh product offers and opportunities quality, responsibility, mutuality, efficiency
continues to be our over-riding strategy for within the airport shopping experience and freedom, and form the basis for the
global travel retail, developing new ways for travelers to find moments to share company’s long-term commitment to
of attracting a confectionery consumer base and enjoy with friends and loved ones. transforming for the future.
within a very different retail landscape,” Through this strategy we are confident that Mars is investing $1 billion in its
says Rekhi. the confectionery category can pick up Sustainable in a Generation Plan. This plan
The company will focus on its from where we were and continue to gain aims to 1. Help create a healthy planet by
‘Connect’ and ‘Celebrate’ strategies for momentum.” eliminating 100% of its GHG emissions
product innovation in travel retail but is from its direct operations by 2040; 2. Help
also aware that the new traveling consumer Commitment to sustainability its communities thrive by meaningfully
is more likely to be budget conscious than As a private, family-owned improving the working lives of 1 million
in the past. “We still need to appeal to those company, Mars has also made a long- people; and 3. Nourish well-being through
buyers looking for something new with term commitment to be a positive force such efforts as making, marketing,
fresh offers tailored specifically to travel for people and the planet today and in the portioning and labeling more healthy meals
retail,” says Rekhi. future. With more than 125,000 associates with less sugar and trans fats, as well as
Rekhi emphasizes that Mars Wrigley under the Mars umbrella, the company addressing food safety challenges and
is confident of the long-term opportunity in says that it is guided by Five Principles that integrity.

Travellers Trove to launch new premium confectionery brand with strong
sustainability credentials

Joseph’s, a new chocolate brand
created specifically for the traveling
consumer and exclusive to duty free and
travel retail, will be launched in early 2021
by Gerry Murray of Traveller’s Trove.
Joseph’s is produced in Brussels by
Manufacture Belge de Chocolats, a division
of Godiva Japan. All ingredients are 100%
natural, and all of the chocolate is sourced
through the Cocoa Horizons Foundation.
The Foundation helps support thousands of
cocoa farmers with sustainable techniques
to professionalize their business, and Kindness in 8 pieces of milk and dark in their children,” says Murray.
to ensure they can prosper and be self- 4 flavors; BonBonBardments of Love, Joseph’s packaging is also strongly
sufficient for generations to come. 16 pieces of milk chocolate in 5 flavors influenced by sustainability, avoiding
Designed for gifting, Joseph’s and BonBonBardments of Love, 16 superfluous elements, and using cardboard
exclusive to duty free collection pieces of milk and dark in 8 flavors; and and paper that are FSC certified and 100%
comprises five chocolate assortments BonBonBardments of Love, 24 pieces of recyclable. Plastic, where used, is made
created following extensive research, mild and dark in 10 flavors. from 80% recycled material and is in turn
says Murray. They include BonBons of The Joseph’s brand makes a positive 100% recyclable.
Kindness, 10 pieces of milk and dark contribution to our world. “Our chocolates For more information, please visit
chocolate in 2 flavors; and BonBons of are good for the planet, cocoa farmers and www.josephs-chocolates.com.
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