Page 18 - Abyssinia Busniess Network November 2019

MICE/Meetings,

Convention Bureau and

International Hotel

Investment :

New Approach

The term “MICE” in the context of travel is an acronym for Meetings,
Incentives Travel, Conferences/ Congress and Exhibitions/Events. The
MICE market refers to a specialized niche of group tourism dedicated
to planning, booking, and facilitating conferences, seminars, and other
events, which is a big money maker in the travel industry.

The acronym has slowly been falling out of favor in recent years, as
some industry professionals hope to move away from the affiliation Kumneger Teketel
with rodents. Instead, many now refer to this niche market as the Managing Director and Lead
Meetings Industry or Events industry in tourism. Consultant of OZZIE International
Hotel
However, using MICE to refer to this industry is useful in that it How do hospitality and tourism
encompasses every component of this particular travel market. stakeholders view the concept of
Whether you’re looking to organize a group outing for your company’s MICE?
employees (incentive) or you want to organize a big event focused on
the latest innovations in your field (conference), MICE travel agents Regarding the issue of MICE or
can help you book your itinerary. Meetings Industry , 6 and 7 years back,
no one was familiar with the concept

Kumneger Teketel - Managing Director and Lead Consultant of and I personally faced challenges to
OZZIE International Hotel Projects Consultancy , Award Winner of create awareness among the general
African Tourism Legend 2018 & MICE ICON 2017 has recently been public and concerned authorities.
appointed by concerned government body as Director of Addis Ababa As a consulting firm, and voluntary
Convention Bureau for the purpose of establishment phase which is organisation to support the nation’s
currently under vision in connection to tourism, we try
to take some analysis on challenges and
Tell us about the recent convincing International investors catalize the sector to guarant the return
Exhibition of 8th Hotel Show . Honestly we faced big loss in on investment of some of International
Africa 2019 Hospitality connection to external challenges Standard Hotel Projects and upcoming
and Tourism International and supports. Similarly, we Convention Centres. On top of that ,
Investment Tradeshow OZZIE faced serious damage and same nowadays MICE or Meetings Industry
have organized at the Millennium happened on others international is a serious agenda of the government
Hall. expo and forum organizers. and all stakeholders. This is Big Step.
We’re tryed to communicate the Offcource we need to create deep
With all challenging environment, concerned bodies and I hope they understanding through education,
we try all our best level and understood the issue and take forums and practical actions. My
unexpected issues always create necessary measures. Organization stands till on MICE
major problem especially industry movement which has not

16 Abyssinia Business Nework ህዳር 2012 / November 2019