Page 21 - Abyssinia Busniess Network November 2019

Photo by Daniel Tiruneh

“Homegrown hotels need to invest contentiously faced by this Conventions, Expo) exhibitions, to
on training and development and imbalance and we have been attract and bring in events that can cater
work on empowering their team working on demand creation to the rising appetite. And we believe
as this is the deciding factor in for quite some time now. So Addis Ababa, as the ‘medina’ of the
determining who will be the supply is definitely outpacing Continent, has the ability to be more
survivors of this industry going demand and we could do a lot competitive in the African meetings
forward.” more to sustain and support industry as a result of its increased trade
the currentdisparity. As an and economic growth, political stability,
Many argue that the number association our main objective and of course, growing infrastructure.
of hotels is higher and the is to promote Addis Ababa
majorities don’t have business and Ethiopia as a destination.
as they expect. What’s your Thus, to this end we are What about the lack of quality hotel
impression on this? currently participating in many rooms in the market? Is service
international MICE (Meetings, standard of the local hotels up to par
We as an association are Incentives, Conferences/ with the global competition?

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