Page 23 - Abyssinia Busniess Network November 2019
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hospitality academy in partnership destinations in the same manner. If we
with the local government. are truly taking about transforming our
tourism, we have to have exceptional
accommodations, not just here in
“If we are truly talking about Addis, but throughout the country.
transforming our tourism, Unfortunately, the current boom,
we have to have exceptional for most part is only here in Addis
accommodations, not just here and this is not helping our cause by
in Addis, but throughout the itself. Going forward, the regional
country.” Next to Oil, governments need to put forward an
incentive scheme that is worthwhile of
When do you expect the academy the investor’s effort.
to be built? Coffee is Lastly, tell us a bit about your business
The establishment of an academy of group?
multi-million dollar investment. the second Our Hospitality group was founded a
this caliber represents a significant,
We are forging for a public- little over a decade ago with a passion
private investment partnership biggest and purpose to build an organic strong
arrangement. The association will African brand against the backdrop
take a lead role by raising up to 50% of other long existing multinational
of the overall investment as a show commodity players. As part of our growth strategy,
of commitment, with government we have been exploring opportunities
matching the raised funds and in the in the coffee sector and we have now
allocating appropriate size plot for officially launched a coffee flagship
construction. brand for the Continent. I really believe
and it is t time that we as a private
Why public-private? world today that we have a great value proposition,
sector and a country take a leading
It is a preferred vehicle because it and over role in commercializing coffee, not
allows for such initiative to be a just as green coffee, but as value-added
possibility, while ensuring efficient commodity.
timeline for completion. This model 3 billion
will also allow us to concretely Why Coffee and what is the inspiration
respond to the country’s need for cups are behind the brand name hadero?
high quality hospitality education
needs. Further, the industry is now Well, how much time do you have?
an important source of employment consumed [..laughing]Next to Oil, Coffee is
and has consequently been the second biggest commodity in the
identified as one of the avenues to world today and over 3 billion cups
end poverty. daily are consumed daily. As the originator
of coffee and largest exporter of
What strategies and directions green coffee in Africa, we are on the
do you set to push forward in the bottom of the supply chain and we
sector? at hadero aspire to change this for
Tourism cause. Currently we the better. Hadero is a small town
As a board member of the Tourism are advocating the government located Southern Ethiopia and our
Board, we work with other private to change the current incentive brand is inspired by the craftsmanship
and public sector stakeholders scheme that treats investors of the remarkable stallholder coffee
in championing the Ethiopian that are willing to invest in our cultivators of the region.
Abyssinia Business Nework ህዳር 2012 / November 2019 21
