Page 19 - IMPACT BOOKLET
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STORYTELLING
“It’s all about the stories we tell and how we tell them”
Stories can be used to inspire the organization, set a vision, teach important
lessons, define culture and values, and explain who you are and what you
believe.
How to build your story
Two main levers: Chronology and Dramaturgy
▪ Simplicity of the Chronology: from past to future, it follows a
natural path
▪ Power of Drama: you play with emotions, from negative to
positive ones, from pain to pleasure, overcoming your issues
An Example of Structure inspired by Tale
A TALE YOUR REALITY EMOTIONS
My (or your) KINGDOM My (or your) Company /
(description) is in danger Context negative emotions
A present or potential Drama We (you…) are facing an
is there (rats invading your issue, we (you…) have to
city …) react
A HERO is appearing with A new product, new process, An idea is coming, a
his magic SWORD a team… hope is there…
He is facing TRIALS, he has Risks, dangers, “Blood, Sweat and
to FIGHT competitors… Tears…”
You are reaching the GRAAL, Success, benefits, You end with positive
Eden… advantages… emotions
« They had many children
and lived happily ever
after…”
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