Page 18 - IMPACT BOOKLET
P. 18
THE « PITCH »: CHANGE YOUR LOGIC
« short, clear and persuasive »
BEFORE is the time to analyse: using the logic of the expert (think «technique»)
1.
2.
3. ANALYSIS
4. LEFT BRAIN
5. =
6. DEMONSTRATE
7.
8.
NOW is the time to Communicate: synthesis, dynamics of transmission (the «clear line»)
STARTER
MAIN IDEA
INTRODUCTION ARGUMENT 1 SYNTHESIS RIGHT BRAIN
example
=
ARGUMENT 2
DEVELOPMENT
example
SHOW THE ESSENTIAL
ARGUMENT 3
CONCLUSION example
ACTION
PODIUM
A CLEAR BACKBONE, SYNTHETIC AND PERSUASIVE
1
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