Page 38 - Insurance Times October 2020

In case a 60 year old person invests in any of the above
mentioned government schemes, in the current trend of
longevity which is likely to go up as per the indications shown
in the following graphs, it will be a big disadvantage for that
person.

One can choose any scheme as per their requirement,
however it is strongly suggested to go for an annuity scheme
floated by a life insurance company. You can also compare
the rates offered by different life insurance companies, as
they differ from company to company and also the age of
the person buying annuity. As a general formula, higher the
age higher the rate of return. This also depends of the option
chosen by the person as shown above.
However, the annuity schemes provided by life insurance
companies have a fixed rate of interest as long as the person References :
is alive and in some options even for the spouse. So, the same This article is written with various references of reports
amount is assured for the rest of their lives even if it is a available on the internet such as world population report
little less than the government schemes. etc..

Reliance General Insurance unveiled its new brand

campaign "BroBot"

Reliance General Insurance, has unveiled its new brand campaign Tech + Heart with its new brand mascot "BroBot".
The campaign is aimed at re-enforcing Reliance General Insurance's positioning as a new-age general insurance brand,
that offers customers the convenience of Technology along with the empathy of a human Heart and extends the
brand philosophy of LiveSmart.

The campaign begins with a set of 3D animated characters distressed under different circumstances in their lives and
BroBot enters to rescue them as a superhero, with the power of insurance solutions that are both tech-enabled and
compassionate. While the film is easily relatable and fun to watch, the music of the film is a beautifully edited version
of a famous 90s Bollywood song that gels well into the theme of the film.
Rakesh Jain, ED and CEO, Reliance General Insurance said, "During COVID-19 majority of customer interactions hap-
pened digitally and we brought about a series of tech innovations to simplify and make those interactions seamless.
However, we as a General Insurance company also understood that Technological disruption needs to amalgamate
with humane values and focus on being customer-first, always. That is why we decided to have a brand mascot 'BroBot'
that embodies this ethos and presents insurance with a fresh perspective to our customers in the new normal"

As part of a multimedia campaign, Reliance General Insurance had also released a set of teasers a week prior to the
launch by the name of 'BroBot' without unveiling the brand or product mention. The teasers created quite an intrigue
within the audience and media alike. The one-of-a-kind 3D animation was produced in New Zealand and conceptual-
ized by Enormous Brands LLP that manages the creative mandate for the brand.
Ajay Verma, Managing Partner, Enormous Brands LLP said, "Reliance General Insurance is among the largest General
insurance players in the country, hence it was important for us to stay away from category generic and create a
newer, fresher conversation both in terms of look, tone, and feel. RGI is a new age Insurance company and have
devised many industry-first tech initiatives designed keeping the customers in mind. Hence, it was imperative for us to
create a new world where the product and services are governed by tech and driven by heart, which brought us to
a new brand articulation 'Tech+Heart = LiveSmart'."

The Insurance Times, October 2020