Page 41 - PR Communication Age MAY 2016
P. 41
INFORMATION &
TECHNOLOGY
112 to be national emer- mobile phones in 16 cities, including Sony unveils extra bass
gency No. in India the four metros. wireless headphones
India has decided to adopt '112' as the Mobile TV can be received in and Sony India unveiled MDR-XB650BT, a
national emergency number, similar to around these cities using DVBT2 powerful addition to its wireless head-
'911' in the US and '999' in the UK, dongles in OTG enabled smartphones phones line-up. Packed with a distinct
with the Telecom Commission giving and tablets, wi-fi dongles for moving finish in a vast array of colours, the
the go-ahead to the measure. vehicles, besides the TV sets having new MDR-XB650BT combines uncom-
built-in DVB-T2 tuner which are called promising sound quality and portabil-
Ingenious methods by Integrated Digital TV (iDTV). While ity with extra bass, aesthetic and ur-
telcos leading to loss: CAG iDTV are available in Sony, LG, ban in appeal. There has also been an
Report Panasonic, Samsung etc, the dongles increase in demand for Bluetooth wire-
are available on online shopping sites less headphones lately.
A CAG report tabled in Parliament like Flipkart, Ebay, Snapdeal etc, the
blamed the department of telecom for statement added. Tech Mahindra opens its
lack of monitoring that resulted in six development centre in
private telcos - Airtel, Tata, Reliance, Eveready launches con- France
Idea, Vodafone and Aircel - adopting sumer durable goods
"ingenious methods" to understate The country's fifth-largest software
revenue by over Rs. 46,000 crore be- Eveready Industries India formally exporter Tech Mahindra has expanded
tween 2006-07 and 2009-10, resulting launched its range of consumer durable its footprint in France with the launch
in the government losing Rs. 12,490 goods. Amritanshu Khaitan, director of of a development centre in Toulouse,
crore. Tata, Reliance and Airtel, the the company, said, "Eveready has a dedicated to projects for its existing
top defaulters, together caused a loss retail outreach of one million, which is partners and customers in the aero-
of Rs. 10,000 crore. serviced by a network of 4,000 active space industry.
FMCG dealers, 350 electrical distribu-
DD starts streaming free tors and 250 appliance distributors. There are investments planned in
TV service to Smartphones terms of people, infrastructure, re-
in 16 cities Our thrust will be on e-commerce since cruitment and training, as a part of
30% of appliance business in India Tech Mahindra's commitment to
Aiming to attract smartphone users, comes through this sector," he added. strengthening its presence in France,
Public Broadcaster Doordarshan has The company is targeting a 4%-5% a company statement said.
started beaming free TV services to market share in this category.
"Eighty percent of success is showing up."
PR COMMUNICATION AGE May 2016 41
