Page 34 - Christian Training Guide

 Carefully Craft Your Title

Your video titles should be short and snappy, offering a quick and intriguing insight into
the content of your video. Don’t forget to include your main keyword(s), too!

The best way to do this is to look at your title as if you’d never come across your brand

before. Would you click on it? If you’re not sure, change it. This often means moving any
personal branding within the title to the end, so the main keywords appear first. It also

means including episode numbers for serial content. And very importantly, be honest.
Don’t promise content that you don’t deliver on.

 Vary Your Content

Speaking of content, in very broad terms, there are two kinds of content you can

produce and publish on YouTube.

The first is “Pull Content”. This is generally evergreen content, with a wider, more viral

appeal. This pulls new people to your channel and convinces them to subscribe.

The second is “Push Content”, which you push to your subscribers because it’s what you

know they want to watch.