Page 35 - Christian Training Guide

Your channel should be made up of a mixture of these two types of content. Take Jimmy
Fallon as an example. Fallon has a huge following, but a relatively small number of his

videos attract a disproportionate number of views. An obvious example is his video with

Obama, which 12 million people have watched (this always seems to happen when Obama
appears on YouTube). This content has a wider appeal than most of Fallon’s other content,

but has likely been responsible for a large number of his almost 10 million subscribers.

You should be looking to mix your content up like this, too. Not all of your content should

be too niche, because you need to reach new audience members who will look forward to
your push content.

 Video Thumbnails

If you’re aiming to create a popular YouTube channel, you’re going to need consistent

branding. This branding need to be recognizable for people who learn to love your content.