Page 37 - Christian Training Guide

If your audience loves your rants, publish a rant on the same day every week. If it turns out

a certain structure for your videos was well received, make that your normal structure. If
you’re answering audience questions, make sure it’s a regular show.

Ryan Higa’s 16 million subscribers know that he’ll have one video uploaded for them each
week. This keeps people looking forward to that next episode, knowing that they won’t

have too long to wait. You could even use a tool like Wips to create a chrome extension to

alert users when you publish your next video.

 Create An Effective End Card

YouTube allows you to add an end card (sometimes called an end slate) to the end of each

of your videos, so make the most of it. Many You Tubers don’t use this feature at all. Others

simply use it to display their logo. This is a waste.

You should be setting up an interactive end card that not only prompts people to subscribe

to your channel, but also cross promotes your other videos. When you do this, at the end of
your videos people will be able to see a couple of your other titles. Even if they don’t want

to watch them now, they may think “this channel has some cool stuff!”, and subscribe so
they can watch later.

Again, check out Jimmy Fallon’s end cards to see some fantastic examples.

 Engage, Engage, Engage