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Chapter 4
How to monetize your YouTube Channel
How does YouTube monetization work?
With over a billion users, YouTube is the largest video hosting website in the world. In
fact…
People watch hundreds of millions of hours every single day on YouTube.
Around 300 hours of video are uploaded every single minute.
There are over a million companies advertising on YouTube.
Partner revenue is up 50% year-over-year.
So there’s lots of opportunity to make money on YouTube.
How Does YouTube Monetization Work?
YouTube monetization is fairly straightforward. Companies create advertisements that get
placed at the beginning of your videos. These are called pre-roll ads. Each time a viewer
watches an ad all the way through, you get paid.
To monetize your videos, you need to follow a few basic steps:
1. Verify your YouTube account.
Until you do so, you won’t be able to take advantage of YouTube live, hangouts on air, or
upload videos longer than 15 minutes. It’s very easy to do, and doesn’t take very long.
2. Join the YouTube Partner Program