Page 38 - Christian Training Guide

When people are giving you their attention, especially when they go to the effort of

commenting on your videos, the least you can do is base. How YouTube is a social network.
Even if you don't run a channel, YouTube can be useful for interacting with the community.

After all, when people feel they have access to the person behind the brand, their loyalty
rockets. This isn’t implying that you have to reply to every comment, but at least wade in

occasionally to let people know you actually pay attention to what they think. Though by all

means, ignore the YouTube trolls.

To bring Gary Vaynerchuk back, this is someone who’s engaged with his audience

hundreds of thousands of times. He responds to a huge portion of the tweets he receives,
and reads virtually every comment on YouTube, while replying to many of those that arrive

first. If he can do it, so can you.

 Involve Your Audience

Allow your audience to become part of your channel. You can do this in various ways, from
reading out comments, to asking them#QOTD (question of the day).

Photographer Chase Jarvis occasionally publishes videos like these (above), where he

asks people to submit their photos so he can offer a professional critique. This is a perfect