Page 36 - Christian Training Guide

Plus, if your video thumbnails are instantly recognizable, it means you don’t need to waste

valuable real estate in your video title by including the name of your brand there as well.

The School of Life is a perfect case study here. They use the same, large font mixed with fun

imagery and bold colors for each thumbnail. This means that when one of their 650,000
subscribers is on a School of Life binge, they can easily recognize more School of Life videos

from the suggested videos sidebar. Naturally this leads to more views, and means they

don’t need to write “School of Life” in every video title.

 Keep Things Consistent

To take things further than simply consistent branding, your content should be consistent,

too. People will only subscribe to your channel if they know what it is they’re looking

forward to.