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Global Marketing Mix – Price
A market in which all consumers have
access to the best product at the best
price is referred to as the Law of One
Price (Keegan & Green, 2015).
Product Pricing Sheet (All Prices are in $ USD)
Angostura employs a Premium Pricing
Strategy (PPS). Some benefits include: Product Size Domestic International
Aromatic 4oz 3.99 8.99 – 12.99
• PPS helps the company maintain a high-
end image and alignment to their product Bitters 6.7oz 14.99 16.99 – 23.99
portfolio. Orange 4oz 5.99 8.99- 14.99
Bitters
• PPS products craves a niche market Amaro Di 750 L 24.99 30.99 – 38.99
compromising middle and upper classes,
mixologists and culinary chefs. Angostura
