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Angostura Aromatic Bitters: Marketing Mix
Promotion Place
1. ABL Advertising Promotion 1. Retailers
2. BTL Advertising 2. Wholesalers
3. Digital Media Place 3. Online
4. Online
5. Events & Price
Sponsorships
Product
Price Product
1. Premium 1. Aromatic Bitters
Pricing Strategy 2. Orange Bitters
3. Amaro Di Angostura
Liqueur
(Armstrong & Kolter, 2015)
