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Business Unit /Brands

                                                                                                                                     Motorcycles & Related

                          Parts & Accessories                                                                                                 Products
                          Other Services                                                                                                  •   Sells 25 models of HD touring


                         •    Genuine replacement parts                                                                                       and heavyweight motorcycles.
                         •    Genuine motor parts                                                     01                                  •    Prices range approx. $6,495 to
                         •    Business mgmt. training                                                                                         $28,595
                         •    Customized software tools                                                                                          Brands: Sportster®, Dyna
                         •    Rental rider program                                                                                               Glide, Softail®, Touring and
                                                                     04
                         •    Delivery program                                                                                                   VRSC, Glide, Softail
                                                                                                                          02





                                                                                                                                       Buell Products
                  Harley-Davidson Financial
                  Services                                                                03                                       •   Sells 10 specialized models
                                                                                                                                   •
                                                                                                                                       Products emphasize innovative design,
                   Dealers & Customers:                                                                                                response handling & overall performance
                   •    Wholesale and Retail financing,                                                                            •   Price ranges from $4,595 to 10,595
                   •    Insurance Extended service
                   •    Other protection plans                                                                                     Brands- Firebolt™ XB12R, Lightning®
                   •    Credit card programs                                                                                       XB12S.- TXB9 models, and the Blast®
                   •    Conducts business in US, Canada & Europe                        (HD Inc, 2018)
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