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Global Marketing Mix - Product

Products Angostura Competitive Product Positioning Strategy
Advantage

Angostura has three distinct types of • Angostura targeted Diaspora

bitters/mixers: • Angostura owns their own Market in US, UK & Canada.
distillery plants.
• Devised bidirectional distribution
• Aromatic Bitters primarily for product movement,
• Orange Bitters • Ingredients are grown locally cultural exchange and marketing

• Amaro Di Angostura and indigenous to the island research
of Trinidad & Tobago.

• Product origin: Trinidad Customer Solutions Strategy

& Tobago • Angostura premise for
sustaining global successes is • Kept products simple, accessible

• Product Influences: Trinidad & founded on trading secrets, and available for consumer
Venezuela trademarks and registered reach.
domains.
• Listen to and delivered on
• Product use: mixology (cocktails) customer feedback.
and culinary preparation.
(Angostura Holdings, 2014)