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Global Constraints: Pestle Analysis

Political Issues
• Alcohol industry is heavily regulated.
• Complex trading agreements with different
Legal Issues conditions specific various countries.
• Several countries employs different P

legislation for the distribution of
alcohol and tobacco respectively. Economic Issues
L E • U.S government regulates

• High costs incurred in securing taxes for alcohol and
trademark and domains in several tobacco products.
countries • These products are taxed as
luxury goods.

Environmental Issues
• Land and soil erosion
issues where sugarcane E S Sociocultural Issues
is cultivated. • Increase age limit

proposals for
T consumption of alcohol

Technological Issues against minors by
activists to include
• Slow innovation in bitters and mixers in
distillery techniques. U.S.