Page 24 - CON Boardpack FEBRUARY 2020 FINAL (v5) P1 - 75_Neat

CONSUMER EDUCATION

DRUM Food Ambassador Project

SA Pork is featured in 2–3 pages of editorial recipe content in every month of
DRUM magazine’s issue, until end April 2020.

Gammon Publicity

A step-by-step article on how to cook a gammon perfectly with detailed
instructions appeared in the Nov/Dec issue of Fair Lady. Free recipe pages
and numerous digital articles featuring innovative gammon recipes also
appeared in Taste, You, Huisgenoot, Tuis I Home and Sarie.

Christmas Campaigns

Online digital campaigns were feature in Crush online (20 000 regular
followers) and on various 24.com platforms, in the format of editorial festive
cooking videos.

CGCSA

The annual conference of the Consumer Goods Council of SA took place in
Bryanston on 8 Nov 2019. SAPPO was represented by Anne Calitz, Marieta
Human and Monique Groenewald.

Useful insights were gained from the content delivery of the impressive line-up
of speakers about food trends, legislation, etc.

Free In-store Demonstration Campaign

A national in-store activation campaign of 42 activations in 40 stores, creating
conversations with 3 018 consumers, took place in December.

It was planned in conjunction with SAPPO and paid for by Ina Paarman Foods,
to introduce a new range of marinades to consumers. Fresh pork was the only
meat used during the campaign, and the feedback about pork and the new
sauces was very positive. The calendar plan and condensed report is
attached.

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