Page 21 - CON Boardpack FEBRUARY 2020 FINAL (v5) P1 - 75_Neat

DECEMBER 2019 Consumer Education and Communication

Budget
BUDGET
2019 TOTAL ACTUAL DIFF
2. CONSUMER EDUCATION AND COMMUNICATION
TOTAL
TOTAL R 10 500 000 30% R 9 275 385 -11,7%
2.1) Marketing Projectseting Projects
2.1) Mark R 4 969 267 47% R 2 954 242 -40,5%
2.2) Marketing Materialeting Material
2.2) Mark R 2 690 000 26% R 3 420 719 27,2%
2.3) Market Researchet Research
2.3) Mark R 50 000 00% R 3 511 -93%
2.4) S&T Consumer education R 110 000 01% R 142 284 29,3%
2.4) S&T Consumer education
2.5) CE - Management / Salaries
2.5) CE - Management / Salaries R 2 080 733 20% R 2 097 631 0,8%
2.7) SAPPO - AGMGM
2.7) SAPPO - A R 300 000 03% R 341 044 13,7%
2.8) PORCUSCUS
2.8) POR R 300 000 03% R 315 954 5,3%
Consumer education and Communication activities
SAPPO.ORG
SAPPO News SAPPO Weekly
Top pages on SAPPO.org by view (monthly) Update
3 141 68%
1. SAPPO Homepage 931 931
visitors new sessions
2. About Us readers readers
3. Business Development
4. Statistics 4 481 2.69 Comms via SMS
5. Porcus Magazine sessions pages/session
548
readers
CRUSH ONLINE MAGAZINE

1 Advertorial 4 Recipes
10 582 Pageviews 15 729 Pageviews 32%
10 235 Unique pageviews 15 349 Unique views
456 Article shares 154 Recipe shares
1m30s Average time on Page Porcus circulation
porcus
CRUSH Social Media Platforms CRUSH Newsletter Insertion
3000 07%

Reach 13 293 16 868 Distribution Sucessful Opens
Engagement 1 455 20 225 date deliveries and views
9 040
28 253
Likes 1 951 11-28-19 28 213 12 131
12-05-19
Clicks 1 047 12-13-19 28 159 9 872 Porcus Magazine
Reactions /saves 176 78
SAPPO NEWS INTERNATIONAL READERS

United States of America Finland Zimbabwe
Finland Mozambique France
Germany Namibia Spain
Ireland Poland Mauritius
United Kingdom The Netherlands United Arab Emirates
Thailand Austria

FEBRUARY 2020 I Executive Board Meeting

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